Erika Hilton: Our fight is to ensure that someone watching a World Cup match or any other sport is not induced to go to a betting platform, to ruin and destroy their life.
Erika Hilton: That is what we're against.
It is against this attempt to turn a game of chance, a threat to public health, into a tool of... of change and life transformation.
Erika Hilton: This is a lie and we need to combat it.
Erika Hilton: And we cannot allow people who have the respect of the public to encourage and induce people into the misery that bets are.