Romeu Zema: If procurement isn't communicating with production, which communicates with sales, which communicates with marketing, which communicates with finance, do you agree?
Romeu Zema: There, nobody talked to anyone.
So you can see how the public sector in Brazil lacks efficiency, because everyone is only looking at their own belly button.
Romeu Zema: without looking at the results, the synergies you can be extracting from the whole.
Romeu Zema: So it's a huge source of opportunity.
