Guilherme Boulos: Folks, anyone who likes football, and even those who don't, knows that the World Cup has always been the place for predictions, the office pool, the bet that’s worth a barbecue.
Guilherme Boulos: But in this World Cup, we're living in a different scenario.
Because this is the first one here in Brazil where a billion‑dollar betting industry has been created, the bets.
Guilherme Boulos: Before, we bet on the result, at most who would score for each team.
Guilherme Boulos: Now everything is being bet on.